ivegotthis

I make pretty boxes, mostly

I don't just serve others by helping them be and do better. I passionately focus my creative energy on helping my company make more money and be more successful.

Technically, my role at Unigo.com has been defined as a UX Designer and a Front End Developer, but in a small company everyone wears multiple hats. I am heavily involved in Marketing, Product Design, Product Development, and User Interface Design. More detail on my contribution in these roles below.

What you should know about me:

I'm insatiable when it comes to learning new things, especially when it come to understanding customers.

  • What makes them click?
  • What makes them stick around?
  • What makes them buy?

I seek to better understand - and therefore influence - user behavior. I feel it is crucial to creating better design and, ultimately, a better user experience.

 

I’m considered an Expert Generalist. I'm no Elon Musk but, like him, I'm constantly working toward reaching the next iteration of achievement.

"Creativity often requires drawing analogies between one body of knowledge and another."

I excel at applying information in new ways to previously-unsolved problems, often to great success. I retain high-level awareness of long-term project goals even when examining granular product details. 

My verbal and written communication skills are top notch (and my non-verbal communication skills aren't too shabby, either). I welcome critical feedback and implement changes requested without personal affront or compromising my intuition and initiative. I will articulately defend an idea I think is the 'right' direction, but I want to hear different perspectives and I'm willing to find a compromise. I can convincingly simulate a sense of humor. 

You'll envy my exceptional organization skills. I’m driven to be successful, and success requires planning and preparation. I’m just as comfortable leading a team as I am at self-directing to complete a project on time and within budget. I can juggle multiple concurrent projects with effective time management.

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Unigo Group / Unigo.com - July 2014 to Present

At Unigo, I worked closely with a small, hard-working team of devs that helped define the company’s product vision. On the Front End my job was to update, redesign and refresh the UI mobile-first to be a seamless and efficient user experience, focusing on highest trafficked pages, while adhering to brand guidelines and standards.
 

 

Front End Developer 

  • Helped design and implement key functionality for cloud-based B2B, B2E and B2C SaaS product.
  • Worked in a fast-paced environment that truly adhered to agile methodology with a quick feedback cycle.
  • Have built custom integrations with third-party services/APIs.
  • Equal experience working in both strict TDD environments as well as environments where testing was done for critical elements only.
  • Code reviews are an essential part of creating an environment conducive to both active development and continuous learning.
  • Worked extensively in the Visual Studio enterprise development framework.
  • Passionate about continuous integration and progressive refactoring – I love inheriting beautiful code and want to pay it forward.
  • Practice Agile methodology as well as use team organizational software (scrum, standups, JIRA, Confluence).

I'm looking for an opportunity to grow a product from front end development through the user interface.

UX/UI Designer / Product Designer 

  • Focus on developing a tailored user experience while maintaining scalable infrastructure.
  • Move from design to prototype as quickly as possible, refining and implementing design feedback.
  • Create and execute user interviews and usability tests, turning data into detailed wireframes and mock-ups to communicate design possibilities.
  • Creative problem solving for strategic design issues.
  • Advocate for clear and effective front-end design standards to engineers, management and other designers.
  • Worked with UI design patterns and standard UCD methodologies.
  • Increased website performance with mobile enhancements and better image rendering, contributing to 20% performance increase.
  • A/B testing makes changes iterative and progressively awesome.
  • Responsive web design is the only web design.

Perfection is ideal, but shipping a working MVP is the best compromise.

Marketing / Product Development

  • Creative copywriting based on psychographic marketing data with a focus on content strategy.
  • Optimized CTA copy through A/B testing to increase user registration and conversion rates for various activities.
  • Measurably improved site-wide CVR for all major revenue-generating activities. Increases ranged from 13.5% to 85% month-over-month and ranged from 13% to 871% year-over-year.
  • Strategically drove traffic to sponsored pages, increasing user's time spent on site and the number of pages viewed per session.
  • Captured more detailed user data for data sales while increasing form completion rate.
  • Communication of products and features through multiple channels with a focus on brand awareness and a strong attention to detail.
  • Created a more personalized experience for major user groups, focusing on developing personalized messaging and strategic activity suggestion.

Engage more users and encourage them to do the things that generate direct and indirect revenue.

 

Skills

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Rockstar-Level Experience

Git, CSS/SASS, HTML, Digital Marketing, Generally Having the Awesome Turned to 11.

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Professional Experience

Ruby/Rails, jQuery, Javascript, C#.NET MVC, ASP.NET, Photoshop, Illustrator, InDesign

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Some Experience

NodeJS, MongoDB, Bootstrap, Foundation, Angular, Go, Docker, Knockout, Ember, MySQL, Postgres, PHP, Video editing, ERB, Handlebars, Coffeescript

 
 

What did I do before this?

I'm so glad you asked. Before transitioning into the tech industry, I was a flight attendant at Delta Airlines for six years (March 2008 - February 2014). Before that, I was an illegal nanny in Canada (July 2005 to March 2008). (Yes, I have plenty of stories!) I didn't feel like my work as a flight attendant was bringing value to the world, so I made a huge career change. 

First, I tried out Codecadamy to see if I had an aptitude for programming. I did, so I signed up for a coding bootcamp, and thoroughly enjoyed the experience. I thrive on chaos, so the 'drink from a fire hose' experience of learning Ruby on Rails and Javascript was exciting.

Immediately after bootcamp, I landed an internship that turned into an amazing job. There I learned from one of the best mentors in the known universe about UX and UI Design as well as getting well versed in the .NET world. It was the best decision I ever made to learn to code, and I've never been happier. I truly do what I love.

 

 
 

What will I do next?

I will keep helping people do what they love. 

That might be as a developer with your company, creating products and software that make our customers lives easier, more productive and more successful. My passion, as I've mentioned, is helping people do and be better.

I will continue to lead workshops and round table discussions, helping people find meaningful work. I'll continue to talk about being a woman in tech and help other women in tech feel supported and be successful. I will continue to write about ways people can improve themselves, the work they do and be more successful. I'll continue to offer (sometimes unsolicited) feedback on how people can find find vitality in all areas of their life.