Business Marketing - Pitch and Land Guest Posts

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Find the People to Get in Front Of

Most websites will have the name of the owner, editor or community manager mentioned. Start your guest posting journey by making a list of all names, designations and websites.

As you will see in the next steps, it’s best to take the time to connect with editors on social media, engage with them, and read up on their most recent stuff.

This means that you will be coming from a place of genuine interest and appreciation and that they will have your name somewhere in their memory files. It is easier for us to open and respond to emails that come from familiar names and if you have taken the time to connect, your name will light up the good feelings in the subconscious.

Find Their Contact Information

If the email isn’t displayed or shared on the website, use this process to get 99% of the emails you can’t find from a simple google search.

Make a List of Irresistible Article Ideas

This is one of the most important parts! Look at their most popular content or the most popular content in your niche on buzzsumo.com and alltop.com. Also look at what they have been tweeting most often, what sort of stories they like and appreciate. Make sure to include 3-5 ideas with subject lines that are impossible to ignore.

Send the Pitch Email

Hi, <insert first name>!

I’m writing today to send a gushing torrent of appreciation in your direction. I seriously have a content crush on you and your website. (Okay, I made that term up, but that's fine)

Honestly, I just LOVE what you are doing with <insert website name>.  I love your mission, your language, you brand voice, everything - and your recent post about <insert recent post topic from their website> totally stuck a chord with me.

As if that was not enough, I also happen to (lovingly) stalk you over at <insert social media platform where you follow their account>.

<insert short bio about you and why you are sharing this information>

I would love to offer myself as a potential guest contributor for <insert name of their website>. I am positive that my writing will connect with your readers and make them fall even more in love with you and your website (as if you already don’t have enough fans)!

Some ideas that I think would resonate well with your people and that tie in with the overall brand voice of your website are:

<insert 2-3 ideas + headlines and why they would work for the website>

If this feels like a hesitant yes or even a maybe, I could shoot over the final piece(s) in just a few days and we can take it from there.

All my best,

<your name>

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Write a Great Bio

If they accept your post, they will also request that you send over your author bio. Some sites don’t ask, but always send over a headshot as well. Usually your author bio is a short blurb of around 100 words that tells a story of you and your business in a short but powerful way.

  • Google: Find someone famous in your industry and read what they have included in their bio.
  • Tell a story: What inspired you to start your business? What are you doing to help others?
  • Stay consistent: Keep your bio consistent with your brand story when creating it.
  • Show your personality: Make sure your bio sounds like YOU wrote it yourself.
  • Toot your horn: Put any accomplishments and awards you’ve won in your bio.

Remember that this is something you can customize based on the type of article and audience you are connecting with.

Once Your Guest Post Is Published

Congrats! Your post is published. Now what should you do? I’ve outlined a few steps below that you should follow for every guest post that gets published in order to maximize your experience with guest posting.

Promote the article on your social media sites

This probably sounds obvious, but don’t skip this. Make sure that you are promoting the post on all of your social media accounts and that you tag the website in your post so that they see you promoting it too.

Promote on your website

You might be able to write a blog post that points interested readers to the guest post. Just know that this is potentially distracting if you guest post frequently. It also takes people away from your site!

Another thing you can do is create a fun picture or graphic that links to the posts from your sidebar.

Consider adding an “As Seen On” or Press Page to your website. From there, link to ALL of your awesome guest posts (when you have at least three of them).

Respond to Comments

Always be responsive in the comments that people leave on your guest post. Don’t give any energy to the negative ones, just the positive ones. Often, larger sites have trolls that have nothing better to do than comment on posts they disagree with. Recognize that it isn’t personal, and it truly has nothing to do with you.

Post in Blog Comment Circles

Create your own positive buzz by posting in Blog Comment Circles. These are groups where you can share links to post and others will read and comment on your post. But be sure you have the time to reciprocate the love. Some require you to comment on all the posts in the feed, some just ask for a certain number. Know the guidelines! Facebook is a great place to start looking for these circles. Seeing this kind of activity on your posts will also help impress the publishers and they will be more inclined to invite you back to guest post again.

Display the Badge of Honor

Create an “As Seen On” section on your website that displays where you’ve been published. This will demonstrate to visitors your credibility as an expert in your industry.

Send a Nice Thank You

Don’t forget to send a quick thank you email to the publisher or blog owner to show them how much you appreciate them for publishing your post. It doesn’t have to be a long message, it is more of the thought that counts.

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What process have you been following for guest posting? Has it been working out? What will you change going forward?

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